Start-ups beware!

"The internet is quickly becoming the main "shop front" of most businesses, so it's very important that start-ups should not assume that their desired trading name and/or the preferred names of their products or services are available as com.au or net.au domain names.
Nowadays it is important to check the availability of com.au and net.au domain names of the products and/or services your business plans to offer. It would obviously be pointless marketing your brand, product or service if the corrosponding com.au or net.au domain names weren't available.
You can check the avilability of all.au domain names using the 'whois' lookup at www.auda.org.au"

-australian anthill, Oct/Nov 2006.