Why listening to your customers IS important!
Make your website Work for You!
It is the words of the customer that are indeed the most important Clarissa Mattingly, Managing Director of Different Australia says. You must facilitate your customers. Too many organisations say, "We have to redesign our website- we have to make it more up-to-date", and it is those organisations who fail to meet the needs of their potential customers. Do not just choose a technology and go ahead with it, ask the customer what they want from the site.
80 per cent of changes made to an online project after its launch are because of unseen user requirements.
63 per cent of all software-related projects blow out their budgets as a result of unmet user needs.
TIP: The more finished it looks, the more resistant people are to recommending changes.
posted by Jessica Kiely - The Frank Team @ 1:13 PM
1 comments
1 Comments:
You're right. Listening to your customers is the most important thing in business. If one can't do that then they may as well give up because they aren't going to be making any client's happy.
Being a web designer I know myself that a website needs to have room for expansion and change because most people don't know exactly what they want until they start playing with ideas. And most people don't have a clue what their customers want from their websites.
I am trying to think of an easy way to get that feedback from website visitors without imposing on them, but I am having trouble with this one. I have tried a simple suggestions box but if people can't find what they want then they are gone in under a minute. Maybe I need to make the suggestion heading flashing "Don't leave yet!" .. tell us what you were looking for so we can improve our website.
Any ideas??
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