New Biz Lingo: Creative Consumerism
To the consumer, the uniqueness of a product is important. This can be seen in the increased market of creative consumerism, which allows individuals to ‘customise’ their product consumption and also often obtaining new skills along with the product.
Creative consumerism is seen mainly with brewers, winemakers, car and camera manufacturers. Basically, if your product requires ‘skills’ to choose and use- you are using creative consumerism. Examples of this can be seen with Coopers Home-brewing kits for consumers to make pale ale, Mexican cerveza, Canadian Blonde and 16 other styles.
posted by Anna @ 11:47 AM
1 comments
1 Comments:
Hi...
I was doing some routine stat checking concering our website www.buyoutsidethebox.com when I came across you use of the term "Creative Consumerism."
This is actually a term we have trademarked. I rarely come across it, but the same search brought up several uses of it. We would appreciate you mentioning our company when you use this term again in the future.
We invite you to take a look at our website buyoutsidethebox.com. We are in the business of selling art and fine, handmade items to a global marketplace.
Thanks for your respect of our trademark.
Sincerely,
Ruth Mitchell
Post a Comment
<< Home