Competitive advantages for young entrepreneurs

Would you pay a higher cost to ensure our environment is protected? A survey of Australian and US business travellers by the Centre on Ecotourism and Sustainable Development and the international Ecotourism Society found:

• 70 % of Australian travellers would pay a higher cost to stay in a hotel that was more environmentally friendly.
  
• 38 % of US travellers would pay more to use travel companies that aim in helping and saving the environment.
  
• 71 % of Australian travellers and 75 % of US travellers believe that when travelling to overseas countries it is important to not impinge on the local culture, and to keep your impact on the surrounding environment to a minimal.
  

From these survey results, it is clear that Australian and US business travellers are willing to paying a higher than average price in travel if the environment is being taken into consideration. This could be a great business opportunity to young entrepreneurs who want to help the environment and make a profit at the same time. Alternatively, this opportunity could also be taken advantage by those who seek to only make a profit or others who just want to help the environment.