Keeping an Eye on Australia

A recent study - the 2008 Eye on Australia report (compiled by Grey & Sweeney research) has found the following things that we thought were pretty interesting:

- 67% of people say their job gives them a sense of identity (but is it the sense of identity they really want?)
- Australians are working longer hours than ever before (39% work more than 40 hours each week on average)
- 24% of people are "very satisfied" with what they do for a job
- 54% are "somewhat satisfied" with what they do for a job
- only 54% of Australians rate themselves as innovative

In regards to the environment:
- most Australians are concerned about the environment - 53% of respondents said that it is one of the biggest issues Australia will need to face within five years
- 87% of people surveyed think companies should tell people what they're doing to help the environment
- 68% of respondents said they're more likely to trust a company that looks after the environment

Yet only 49% would be willing to pay more for a good/service that is seen to be environmentally friendly.

Some other findings we found interesting:
- those surveyed trust Google as much as the police force
- those surveyed trust Google more than the ABC
- 91% of people are more likely than not to trust a company that's willing to admit it's mistakes

So, all you young entrepreneurs out there, what can you be doing to better serve your customers, create trust, and improve your business model?

Check out http://www.eyeonaustralia.com.au/summary/home.aspx for more info