Marketing Tip - Know Your Customers

Sounds basic, I know. But how many of us actually take the time to sit down, look at our different target markets (if you're like The FRANK Team you have more than one, which makes it a little more complicated at times) and REALLY THINK about their characteristics?

Think about their demographics - where they're located, their age, sex, etc.

Then think about what affects their psychographics - what do they do for a job? What sort of experiences are they interested in participating in? What do they do in their spare time? Why do they use your product/service - what need does it meet? What is the one problem they are overcoming by using your business's product/service?

Really hone in on the problem you're helping them to overcome. And remember - it's you HELPING them! Make it easy for them to understand that you know where they're coming from; what they're feeling; and you understand how to help them to overcome that problem.