Marketing Tip - What Makes You Different?

Do you know what it is that makes YOU and YOUR BUSINESS different to everyone else out there?

This is called your Uniquite Selling Proposition - USP. If you don't know what it is, how can you expect anyone else to? And if they don't know what makes you different, remind me again why they keep using your product/service?

Take the time to really look at your business - what is it that makes your business's product/service different? Is it a particualr type of technology? Your level of service?

Once you've figured it out, use it! Communicate it to your customers, on your website, in your promotional material, educate your sales staff, your receptionist, all of your other staff members - say it loud and say it proud!