James Greig - Founder Bloomtools

A web empire, a network of franchises, and all by the age of 24.

At 20 years of age James Greig left university with plans to start his own web empire. Four years later James is a Founder and Director of Bloomtools, which is now franchising across Australia and has developed hundreds of websites for Australian businesses.

James started out working from a client’s office in exchange for building their website and business management system. His knowledge and natural business acumen were obvious from the start when he developed a software system for the client that reduced a six hour task to six minutes.

From there, the young entrepreneur built a team of some of the best programmers, graphic designers and marketers in Australia and began developing websites and online tools for local Gold Coast businesses.

“I realised that customised websites were just too expensive and too complicated for the average business to use, so I began to build products that could be used across many businesses, and would make websites more effective for business yet still extremely affordable,” James said.

In 2005, at the age of 22, James met his future business partner, former business coach and entrepreneur Tracey Voyce who was looking for someone to help her create a database marketing system for businesses.

Together they honed the business and created a range of web and email marketing products, designed specifically with business in mind.

These products proved extremely popular with local businesses and soon the business expanded with a number of resellers across Australia.

“I think what sets us apart is the fact that we understand what works for businesses online and our whole team is really passionate about helping businesses get results from the Internet,” said James.

Bloomtools has grown over 180% in the past year and now employs 19 staff, with clients such as OK! Magazine and Wide Span Sheds, and celebrity endorsements from Tim Campbell, Grant Denyer and Ian Maurice.

Earlier this year, Bloomtools launched a franchise business, which has already been taken up in a number of locations across Australia.

Well known businessman, and Action Coach master licensee, Bruce Doyle, was one of the first franchisees, launching Bloomtools Melbourne Central.

“When I came across Bloomtools, I knew they were the type of company I wanted to be associated with, because they are so passionate about business and the Internet and they have the world class tools to back it up,” Bruce said.

James said his aim was to franchise Bloomtools across Australia and New Zealand and soon the world.

“We have already had a number of inquiries from people wanting to take up the Franchises overseas,” James said.

James’ advice to other young entrepreneurs

• Believe wholeheartedly in your vision – six months into my business I saw the void in the market and knew that my business would be big, unique and successful. You need to have a clear dream and vision for your business and know exactly how it will be and what it will look like.

• Know your market – Find out who they are, what they want, what they need and other brands they use and respect. The more you know about your audience, the easier it is to engage them and tailor your services to them.

• Be unique – no matter what industry you’re in, there are a lot of people doing the same thing. Create your point of difference and live by it.

• Have the right people around you – associate with people that have the same energy, positiveness, commitment and belief in your vision. Hire the best people you can afford and treat everyone around you with respect.

• Be a sponge – always ask lots of questions of people and listen to what they have to say. Knowledge is power.

For more information about Bloomtools go to www.bloomtools.com.au.

For an interview with James Greig or a high resolution image call Carly Youd on 1300 399 399 or email carly.youd@bloomtools.com.au.