Innovation & Adoption

Ever wondered why some inventions and innovations are adopted or taken on by the mainstream quicker than others? Or perhaps you are working on an idea, prototype or service that is going to be brand new for the market, and you need to work out the best approach to get the market interested in the first place, and then of course getting it MAINSTREAM so everyone wants it! Well I have just come across this great doc that explains the ADOPTION process, or "model of diffusion" if you want the technical term!
http://www.enabling-change.com.au/Summary_Diffusion_Theory.pdf
This not only goes through the teory but gives some really great tips on marketing. For your early adopters, who you have to hook 1st, you need to:
- Get up close and personal with them, through face to face meetings and presentations
- Allow them to experiment and play with the innovation, or allow them to trial it or see it in action
- Get some exposure and attention for those that are adopting the new innovation, showing how "ahead of the pack" they are
- Get regular feedback from them and have them feel like they are part of the ongoing innovation process
- Make them feel very special, build that relationship, give them attention & soon they will start to be your advocates that mean your innovation is that much closer to mainstream adoption!

So all you have to do now is work out who are your early adopters? Find them, target them, hook them and then use them!

Frank Team working with Commonwealth Bank Foundation

BUILDING THE FINANCIAL SKILLS OF YOUNG PEOPLE – WHILE HAVING FUN!

We all need to eat, drink, sleep and breathe, right? But what else do we need to live successfully in today’s world? ‘Financial literacy’ has become increasingly relevant, yet many young people just don’t have the skills.

The Commonwealth Bank Foundation (CBF) has contracted the services of The FRANK Team to empower and educate young people around Australia throughout 2007...up to 30,000 young people in fact! The purpose of the events is to increase young people’s confidence and knowledge about money so they can have more of what they want out of life - more freedom, more choices, more options, and all under the Start Smart banner.

A range of exciting and fun – yes fun - educational workshops will be run by The Commonwealth Bank Foundation with The Frank Team in capital cities as well as regional and rural towns across the country. Workshops are run in a participative style by experienced Frank Team facilitators who know just how to get young people involved. And they know because they are young people themselves. All of the facilitators are under 35!

Money management skills covered include understanding the difference between credit and debit; the concept of “free money” and interest; costs associated with living in society today, as well as looking at young people’s attitudes toward money.

For more info check out Overview%20of%20CBF%20Programs%20for%20promotion.doc

Or www.commbank.com.au/foundation or www.startsmart.com.au

Frank Team in the Media

http://www.news.com.au/dailytelegraph/story/0,22049,21686930-36437,00.html

Always nice to get some PR! Thanks to our PR Champ Catriona Pollard for setting it up for us. Hopefully this helps to inspire more young entrepreneurs to get out there and give their ideas a go. It's a wild ride, and you never stop getting tested, but you're the one in control (mostly!).