Marketing Tip - Know Your Customers

Sounds basic, I know. But how many of us actually take the time to sit down, look at our different target markets (if you're like The FRANK Team you have more than one, which makes it a little more complicated at times) and REALLY THINK about their characteristics?

Think about their demographics - where they're located, their age, sex, etc.

Then think about what affects their psychographics - what do they do for a job? What sort of experiences are they interested in participating in? What do they do in their spare time? Why do they use your product/service - what need does it meet? What is the one problem they are overcoming by using your business's product/service?

Really hone in on the problem you're helping them to overcome. And remember - it's you HELPING them! Make it easy for them to understand that you know where they're coming from; what they're feeling; and you understand how to help them to overcome that problem.

WANTED: Passionate Young

Entrepreneurs Ready To Grow Their Business

The FRANK Team is excited to announce the YOUNG ENTREPRENEURS STEPPING UP PROGRAM (YESUP), funded and supported by the NSW Department of State and Regional Development. Applications are now open!

The YESUP program focuses on Lifestyle Marketing Systems. As a small business ourselves, we know that there are two key needs to be met for a business to grow: Marketing and the ability to create systems within your business. So we’ve combined these two topics into an amazing new program for young entrepreneurs!

Applications close midnight August 31st, so get in quick - there were 16 places available – now there’s only 12 left! Workshops will take place in Sydney throughout September – November.

APPLY NOW To Be Part Of The YESUP Program!!!

For more info & an application form go to:

www.frankteam.com.au/entrepreneur/marketing-systemise-program.htm

How Does YESUP Work?

YESUP combines skills workshops, one-on-one mentoring and more to produce real and immediate results for you and your business. The workshops are run over six weeks and concentrate on the Lifecycle Marketing System creation for your business. They are presented by Jessica Kiely, the Director of The Frank Team. The one-on-one mentoring is also

run over these six weeks and allows you to work on an area you have identified within your business for some intensive assistance and guidance - all with an experienced and successful business person. More information about these elements is below.

In YESUP, You Will Learn How To:

v Become aware of how to develop systems for all aspects of your business

v Develop a comprehensive Lifecycle Marketing System

v Learn directly from experienced and successful entrepreneurs

v Attract and retain more customers

v Free up your time to work in other areas of your business

v Generate a more reliable income by creating a six to twelve month marketing calendar ready to go

v Track your businesses progress more easily and manage the performance of your marketing

v Make better strategic decisions

v Make it easier to expand and grow your business

v Sell more to existing customers and increase your profits on a regular and consistent basis

Also Included In YESUP:

v A Self-coaching session (Valued at $780) - This will inspire and empower you to drive your business success further by training you to coach yourself through the harder times.

v Networking with other young entrepreneurs who have growing businesses - This will expand your contact list, increase your business knowledge, and introduce you to new potential customers.

v A full ENYA Lawsense workshop (Valued at $750) - To help you avoid legal mistakes and save your business from losing money on legal cases. An ENYA (www.enya.org.au) Business Legal Workshop will be organised for you to attend free of charge at a time convenient to program participants.

v Weekly Inspirational TIPS (Valued at $450) - For ongoing inspiration and motivation to get you through the tough times.

v Regular Mentor Case Studies (Valued at $180) - To ensure you avoid business mistakes and leverage the experience of other successful entrepreneurs.

v LET IT OUT Roundtable (Valued at $350) - You will get other entrepreneurs brains working on and solving your business's problems. Grow your business faster by enlisting the help of other entrepreneurs to supercharge your business and help improve your weaknesses.

v Graduation Ceremony & Certificate - be recognised for your achievement at the YESUP Graduation Ceremony.

If you’re a young entrepreneur between the ages of 18 and 35, running a business in NSW that has been in operation for at least one year, and you are interested in taking part in our skills and mentoring program, contact Lesley on (02) 9966 4333. For more info go to http://www.frankteam.com.au/entrepreneur/marketing-systemise-program.html

APPLY NOW To Be Part Of The YESUP Program!!!

For more info & an application form go to:

www.frankteam.com.au/entrepreneur/marketing-systemise-program.htm

How Much Does YESUP Cost?

YESUP will cost you ONLY $200 (+ GST). But it’s valued at over $4450. Invest a small amount of money for a very large return. This program gives you access to the type of training that

normally costs you thousands of dollars!

If you’ve been in business yourself for at least five years and would like to be involved in the program as a mentor, we’d LOVE to hear from you. Contact Lesley on (02) 9966 4333.

If you know someone who could benefit from participating in this program, please forward this opportunity on to them. We’d love to get a wide range of young entrepreneurs and mentors involved and we need your help!

The workshops are made possible by the NSW Department of State and Regional Development (DSRD) the New South Wales Government's business development agency. DSRD delivers programs and services that support the NSW Government’s commitment to winning new business activity for NSW, and developing the capacity and productivity of the State’s economy. For further information on how DSRD can help your business go to www.business.nsw.gov.au

Free Event for Young Entrepreneurs

Have you RSVP'd to The FRANK Team's latest awesome FREE event for
young entrepreneurs yet?

If not, then you might miss out because we only have 17 more places
left!

AND we've just announced an awesome guest speaker for the evening
- see below for more details.

The next event for young entrepreneurs is all about The Secrets to
Systemising Your Business - an aspect of business that is VITAL for
faster growth. We know that you are great at starting your business
but can often struggle with getting to the point where you are not
doing all the parts of the business, and often don't take the time
out to do this. The Frank Team wants to help you get to that next
level and continue to grow your business.

If you want a business that works without you, then this event is
for you!

For more info and to RSVP, go to
http://www.frankteam.com.au/entrepreneur/free-seminar.html .

Our guest speaker for the evening is Rob Castaneda - founder and
CEO of CustomWare Asia Pacific, a company that he founded in 2001,
after returning to Sydney from Silicon Valley. In 2006, CustomWare
was named as the fastest growing IT startup company by BRW Magazine
and earlier this year, Rob was named as one of AntHill Australia's
Top 30 Entreprenuers' under 30 years old and is an active member
of the Entreprenuers Organisation.

You'll also be hearing from Jessica Kiely - Director of The FRANK
Team. Jessica is a successful young entrepreneur herself, having
never worked for anyone else. She started her first business at 19.
Her current business, The FRANK Team, has worked with over 33 00
young people around Australian and overseas in its' seven years of
operation. Jessica has a passion for inspiring and encouraging
entrepreneurship in young people, and this is one of the key values
of The FRANK Team's workshops and presentations.

And just a quick overview of the FREE opportunities The FRANK Team
has for you at the moment:

NEW!!!!! Step One: Check out our awesome new video on Lifecycle
Marketing for your business
http://www.frankteam.com.au/entrepreneur/lifecycle-marketing/lifecycle-m
arketing.html

Step Two: RSVP for our free young entrepreneurs event on Secrets to
Systemising Your Business
www.frankteam.com.au/entrepreneur/free-seminar.html

Step Three: Go to
http://www.frankteam.com.au/entrepreneur/secrets-download.html
to download a FREE article on Systemising Your Business.

Step Four: Apply to be a participant in our Young Entrepreneurs
Stepping UP Program - Kickstart Your Marketing Systems. For more info
and an application form check out
http://www.frankteam.com.au/entrepreneur/marketing-systemise-program.htm
l
and contact Lesley@FrankTeam.com.au or on (02) 9966 4333. Program is
open to young entrepreneurs aged 18-35 who have been in business for
at least one year and are willing to commit to a program packed with
awesome features like mentoring, skills workshops, entrepreneurial
tips, networking, self-coaching sessions - the list goes on!

Where will the event be held?
Baulkham Hills Shire Council
129 Showground Road
CASTLE HILL NSW 2154

When
Thursday the 14th of August 2008

Time
Arrive 6:15pm for 6:30pm start
6:30pm - 9pm - Expert talks
9pm - networking drinks

Free Event for Young Entrepreneurs

Have you RSVP'd to The FRANK Team's latest awesome FREE event for
young entrepreneurs yet?

If not, then you might miss out because we only have 17 more places
left!

AND we've just announced an awesome guest speaker for the evening
- see below for more details.

The next event for young entrepreneurs is all about The Secrets to
Systemising Your Business - an aspect of business that is VITAL for
faster growth. We know that you are great at starting your business
but can often struggle with getting to the point where you are not
doing all the parts of the business, and often don't take the time
out to do this. The Frank Team wants to help you get to that next
level and continue to grow your business.

If you want a business that works without you, then this event is
for you!

For more info and to RSVP, go to
http://www.frankteam.com.au/entrepreneur/free-seminar.html .

Our guest speaker for the evening is Rob Castaneda - founder and
CEO of CustomWare Asia Pacific, a company that he founded in 2001,
after returning to Sydney from Silicon Valley. In 2006, CustomWare
was named as the fastest growing IT startup company by BRW Magazine
and earlier this year, Rob was named as one of AntHill Australia's
Top 30 Entreprenuers' under 30 years old and is an active member
of the Entreprenuers Organisation.

You'll also be hearing from Jessica Kiely - Director of The FRANK
Team. Jessica is a successful young entrepreneur herself, having
never worked for anyone else. She started her first business at 19.
Her current business, The FRANK Team, has worked with over 33 00
young people around Australian and overseas in its' seven years of
operation. Jessica has a passion for inspiring and encouraging
entrepreneurship in young people, and this is one of the key values
of The FRANK Team's workshops and presentations.

And just a quick overview of the FREE opportunities The FRANK Team
has for you at the moment:

NEW!!!!! Step One: Check out our awesome new video on Lifecycle
Marketing for your business
http://www.frankteam.com.au/entrepreneur/lifecycle-marketing/lifecycle-m
arketing.html

Step Two: RSVP for our free young entrepreneurs event on Secrets to
Systemising Your Business
www.frankteam.com.au/entrepreneur/free-seminar.html

Step Three: Go to
http://www.frankteam.com.au/entrepreneur/secrets-download.html
to download a FREE article on Systemising Your Business.

Step Four: Apply to be a participant in our Young Entrepreneurs
Stepping UP Program - Kickstart Your Marketing Systems. For more info
and an application form check out
http://www.frankteam.com.au/entrepreneur/marketing-systemise-program.htm
l
and contact Lesley@FrankTeam.com.au or on (02) 9966 4333. Program is
open to young entrepreneurs aged 18-35 who have been in business for
at least one year and are willing to commit to a program packed with
awesome features like mentoring, skills workshops, entrepreneurial
tips, networking, self-coaching sessions - the list goes on!

Where will the event be held?
Baulkham Hills Shire Council
129 Showground Road
CASTLE HILL NSW 2154

When
Thursday the 14th of August 2008

Time
Arrive 6:15pm for 6:30pm start
6:30pm - 9pm - Expert talks
9pm - networking drinks