How to easily set up your marketing
system and grow your business faster

WANTED: 16 Passionate Young
Entrepreneurs Ready To Grow
Their Business

There is a fine line between having
a business that runs you and one
that you own. If your business has
hit a point where you feel like you are
doing all the jobs in the business and
you could burn out at any minute,
it’s time to stop and have a think about
a better way to grow your business.

 

 

 

 

Does this diagram look like
your business?

 

If this is the case you need to get out of your own way and start building systems in your business to organise and delegate some of these responsibilities.

It’s time you took the stress out of your business and stopped doing some of the jobs you do each day and put people and systems in place. This is how you grow your business and it’s what The Frank Team can teach you in their Young Entrepreneurs Stepping Up Program they provide in partnership with the NSW Department of Industry and Innovation.

The Frank Team recently reflected on their own business journey, as well as consulting with successful young entrepreneurs about their business's development needs in the growth phase. Two things stood out: systems development and marketing. The Frank Team has combined these two areas in their Young Entrepreneurs Stepping Up Program specifically to help you as the young entrepreneur get through this phase of your businesses growth.

Introducing the YESUP Kickstart Your Marketing Systems Program

The Frank Team and the NSW Department of Industry & Innovation would like to invite you to apply for a comprehensive program to help you easily setup your marketing system in your business.

Find out when our next YESUP is starting and get on the reserve list.

What is lifecycle marketing?

Watch this video to learn about lifecycle marketing within a business.

What do past participants think about YESUP?

“The whole experience was completely satisfying, well rounded & highly valuable” Annie Le Cavalier, Vibewire

“The Frank Team staff are the most energetic and enthusiastic people I have come across running such a course. Very impressed. You guys rock! I gained new insight into approaching my business from different angles. I highly recommend this course to others. Great course run by great people.” Daniel Castaneda, Cast Graphics

“This program was fantastic – really gave me the opportunity to take time and focus on business systems and fill the gaps in my knowledge.” Vanessa Cullen, Forward Thinking Designs

“The focus on systems was invaluable” Eira Marten, Vibewire

“I wish the program was longer – it was awesome.” Melissa Abu-Gazaleh, Best Catch Australia

The cost is only $200 (plus G.S.T) but the program is valued at over $4,450. This is made possible by the support of the NSW Department of Industry & Innovation.

How to apply

• Find out when our next YESUP is starting and get on the reserve list.
• Call The Frank Team on (02) 9518 6244 if you have any questions at all

How will this program help you?
This program will help you easily setup your marketing system and prepare your business for further growth.

From this program you will:

• Attract and retain more customers
• Free up your time to work in other areas of your business by Creating a Comprehensive Lifecycle Marketing System
• Generate a more reliable income by creating a six to twelve month marketing calendar ready for implementation
• Track your businesses progress easier and manage the performance of your marketing
• Make better strategic decisions
• Make it easier to expand and grow your business
• Sell more to existing customers and increase your profits on a regular and consistent basis
• Invest a small amount of money for the setting up of your marketing foundations of your business
• Give you access to the type of training that normally costs you thousands of dollars

How does the program work?
The YESUP combines skills workshops, one-on-one mentoring and more to produce real and immediate results for you and your business.
 
The workshops are run over 6 weeks and concentrate on the Lifecycle Marketing System creation for your business. They are presented by Jessica Kiely-Schebesta, the Director of The Frank Team.

The one-on-one mentoring is also run over 8 weeks and allows you to work on an area you have identified within your business for intensive assistance and guidance; all with an experienced and successful business person.

What you will get from this program

• Skills intensive workshops to add to your C.V and your skills toolkit covered over four sessions of 3.5 hours.
• Systems for acquiring new customers
• Clarity on your businesses target markets – who they are, what they need and your key offers to them. Creating a Target Market/Offer Spreadsheet.
• Marketing Strategies for the next six months – planned and scheduled into a Marketing Calendar.
• Tracking Systems:
• Sales Targets & Sales Reporting
• Contacts Database
• KPI’s
• Systems for Converting Leads into customers
• Lead Tracking System: Spreadsheets & Databases
• Customer Management System checklist
• Key skills & strategies for converting your leads into sales
• Systems for Customer Follow Up and Repeat Selling
• Strategies and Systems for converting one-off customers into repeat customers – creating the opportunity for significant sales and marketing savings.
• Create a follow up checklist so nothing falls through the cracks
• A Step by step marketing process for your business created.

• An experienced mentor – You will be matched with an experienced mentor for the course of the program; someone who has run their own business and can share insights to your business from their experiences.
• You will identify a key area that you would like to cover with your mentor, and you will get a minimum of 8 hours personal time with them over the course of the program.
• You will have a structured Meet Up event with your mentor and others in the program. This gives you a chance to meet each other and set up the formal systems for your time together, it is also a great chance to network with other participants and mentors in the program.
• Plus mentors will share their business story, so you can learn from their experience and journey.

But wait…..there is MORE to this YESUP program....

You will also get:

• Networking with other young entrepreneurs who have growing businesses – This will expand your contact list, increase your partners and introduce you to new potential customers.
• A full ENYA Lawsense workshop – To help you avoid legal mistakes and save your business from losing money on legal cases. An ENYA (www.enya.org.au) Business Legal Workshop will be organised for you to attend free of charge at a time convenient to all the program participants.
• Weekly Inspirational TIPS – For ongoing inspiration and motivation to get you through the tough times.
• Regular Mentor Case Studies– To ensure you avoid business mistakes and leverage the experience of other successful entrepreneurs.
• Graduation Event– be recognised for your achievement at the YESUP Graduation Ceremony.

Find out when our next YESUP is starting.

How is The Frank Team’s YESUP unique?

• It is a program developed and presented by a young entrepreneur, Jessica Kiely-Schebesta.
• It is focussed on setting up SYSTEMS for your business for the most important aspect of your business: marketing.
• The experience will be:
• Fun
• Engaging
• Relevant
• Immediately applicable
• Practical
• Based on professional experience and expertise
• BONUS FEATURES: Additional elements have been incorporated into the YESUP to develop the whole young entrepreneur, thus we have a comprehensive development focus.
• Workshops + Mentors + BONUS FEATURES

The FRANK Team style of presenting is also very different to what you will find elsewhere. Our Director and the presenter for the program, Jessica Kiely-Schebesta, is an entrepreneur herself. She's been running her own businesses since the age of 19 and has never worked for anyone else. Jess's presenting style is very engaging and a lot of fun - you'll never get bored at one of our workshops! They're as interactive as possible, and at the YESUP workshops, we'll encourage you to bring along your laptop and get started right away on your planning.

All of our workshops are based on our own experience. The implementation of marketing systems has completely changed how The Frank Team operates day to day - and made it a LOT easier. We've implemented the systems that you will be learning about in the program, meaning you can learn from our mis - takes and successes.

We've also included a number of additional features in our program, such as an ENYA Lawsense Workshop; Weekly Entrepreneurial Tips; as well as opportunities at every workshop for "gripes time" - share your business problems with the other participants and mentors and have everyone present brainstorming ideas to help you overcome those problems, based on their own experience.

What is the cost for this program?
You only have to pay $200 (excluding GST) to be a part of this program which would normally cost you in excess of $4,450.

How is this course so affordable?
This is due to the support and funding from the NSW Department of Industry & Innovation and our other partners.

How long does the program go for?
This program is broken up over 2-3 months to ensure you have enough time to learn from the workshops, mentor and other components.

Find out when our next YESUP is starting and get on the reserved list.

Why are we putting this program on?
We know that most young entrepreneurs are great at starting their business but can often struggle with getting to the point where you are not working on all the parts of the business. The Frank Team wants to help you get to that next level and continue to grow your business.

Who should apply for this program?
We want to save you some time and ask you not to make an impulse decision on applying for the program. Instead only apply if you meet the eligibility criteria and you are clear on what it’s about and you are really clear on what it can do for you. Eligibility criteria:

• You want to grow your business
• You are 18 – 35 years old
• You have been operating your business for more than 1 year. We recommend this program for those who have been in business between one and four years.
• You have current accounting information for your business
• You are committed to the full program and available for all elements of the program

Where will the program be held?
We hold our programs in Sydney’s CBD.

The workshops are made possible by the NSW Department of Industry & Innovation (DII), the New South Wales Government's business development agency.
DII delivers programs and services that support the NSW Government’s commitment to winning new business activity for NSW, and developing the capacity and productivity of the State’s economy.
For further information on how DII can help your business go to www.business.nsw.gov.au

Find out when our next YESUP is starting and get on the reserved list.

What results have participants received from YESUP?

MARK SCARROTT – FASHION IDENTITY
“I was recommended by a friend to start the course as she knew I had set up a business and thought I may benefit from the mentoring program.

I initially went to the graduation of the previous course and after listening to what everyone had to say, I knew the course had come into my life at exactly the right time. For me, I always knew how to do the actual work for my business, I had great clients and the standard of work was always good but I always knew there would be a time where I would have to learn the grown up stuff in running a business.

Since finishing the course my mindset has grown a considerable amount and I have plans to further my education and complete a part time business course.

I particularly liked the mentoring program, I have now met a friend for life who has agreed to meet once a month and advise me on business tips.

The YESUP template was also very helpful. Seeing how Jessica runs her business by using this and different strategies was key and I now have my own specific template which runs the ins and outs of my business based on her template.

From what I have learnt and been advised by my mentor, I will hopefully employ a fulltime web developer early next year and continue to grow my business from there on.”

www.fashionidentity.com.au

MARK CHEN – SPORT LOGIC
 “I did the YESUP program because I wanted to learn more about sales and marketing and see how it can apply to my start-up business.

 “I liked the program very much. The program was well structured and coordinated. Jessica did a fantastic job putting together a relevant and practical course and her staff have been very helpful.

I liked the mentor component where each participant is assigned a mentor. My mentor provided me with valuable advice, some of which I implemented and saw the beneficial results immediately.

The program provided an environment where participants can freely exchange ideas and their start-up experiences. I was able to mix and learn from other entrepreneurs, so I thank The Frank Team for providing such an environment.

The program taught me the importance of systemise the business operations so the business owner can step away from the business and it can continue to function. It is such a challenging task but Jessica did a marvellous job showing us how it can be done. I learnt more about sales and marketing and the processes I need to put in place to improve those areas.

The program taught me to think more about “processes” than just “me” when it comes to business growth. Although I can be good in what I’m doing, I realised a business can not scale up beyond just myself if there is no systematic plan to follow and no key performance indicators to measure the results.”

www.sportlogic.com.au

HANNA GAMMON – GREEN ROOMS & JUNGLEFY
Why you did the program:  Big need to systemise as we starting second business and first business needs to be streamlined. Had a business coach before, good but expensive. This was much more affordable.

What you liked about the program:  Applicable to people with varying levels of business experience. Content very relevant. Nice people in the know running it.

What you learnt from the program:  That marketing and networking are important elements that I have ignored them and really need to focus on.

How the program has assisted your business development and business growth:  We have been able to implement business-wide system for the whole business and gained some rhythm. This will ultimately impact on our profitability.

Do you expect to take on new staff in the next 6 – 12 months? Yes.

www.greenrooms.com.au and www.junglefy.com.au

AMANDA JEPTHA – UNTANGLE THE WEB

“Although determined to succeed in business, I felt like I was running around in circles. And I was!

The Frank Team’s hands-on program provided the guiding hand I so desperately needed. Not only did I learn practical, realistic methods to improve my marketing systems, I had ample opportunity to apply these methods during the actual workshops. It’s all very well learning systems and strategies, but if you don’t have the time to implement them into your business, nothing actually changes!

The opportunity to network with like-minded young entrepreneurs was invaluable. I felt completely normal and reassured that I wasn’t the only one in this position – even though it felt like it before the program! I’ve made both lasting business relationships and also established friendships.

Yes, this program has given me the skills to systemise my business effectively. More importantly, this program has given me added confidence in myself as a young entrepreneur, and that I have nothing to be afraid of!”

www.untangletheweb.com.au


LIZZA GEBILAGIN – CORKER MAGAZINE

 “I did the young entrepreneurs program because I was at the point in my business where I didn’t know how to move forward. I was stuck and I needed inspiration and ideas of how I could turn my vision into a reality.

I enjoyed learning about putting together marketing systems to ensure that the work was done. I thought it was great that we were given time during the workshops to apply what we had learnt to our own businesses. Most of all, I enjoyed meeting a group of young entrepreneurs who were all at different stages of their businesses.

I learnt about different ways to market and how to measure our marketing activities. I also learnt how to document the processes and procedures so that other staff could take on the marketing without me having to be there. The legal workshop was great too.

It’s forced me to look at my publishing company from a business perspective, which I’d never really done properly because my focus has always been on the creative side. This has been a huge learning experience and it also means that I feel like I’m starting my business over from scratch.”
Publisher & Editor – Corker Mag lizza@corkermag.com


Find out when our next YESUP is starting and get on the reserved list.